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The start of the year is usually the time for brands to renew or end sponsorships with celeb poker players and personalities or strike new alliances. There have been numerous updates on this front already with Fatima Moreira de Melo parting way with PokerStars last week while the Run It Once (RIO) Poker coach Kevin Rabichow recently joined RIO Poker as the site’s first Team Pro.
In another new brand association, Australia’s Robert, aka Rob Campbell has been on-boarded by online crypto-currency platform, CoinPoker as their latest official brand ambassador.
Campbell, who is a mixed game specialist, has a growing repertoire of poker accolades to his name. He sprung into the limelight late last year after a mix-up of scores by the World Series of Poker (WSOP) mistakenly adjudged Daniel Negreanu as the WSOP Player of the Year (POY). After the anomaly was brought to notice, the award rightfully went Campbell’s way.
CoinPoker is the world’s largest cryptocurrency site and is already being represented by the likes of Tony G and Isabelle Mercier. The company announced Campbell’s signing up in a recent blog post. In his new role, Campbell will be representing the brand at events and competitions.
“I’m thrilled to be joining Tony G and Isabelle Mercier on the CoinPoker roster. I feel it is a good fit – I’m a big fan of the old school entertaining tv shows and mixed games as well being heavily involved in the e-sports space,” Campbell said, on joining CoinPoker.
Campbell’s other claim to fame outside of poker, is his stint as a stand-up comedian. He has been a consistent winner in the game for over a decade, and his first recorded live score dates back to 2007, where he had finished runner-up in the Melbourne Texas Hold ’em Championship A$175 Limit Hold ’em.
Not only is Campbell a talented poker player, but he also owns and runs his own esports team, Neon esports. This brand alliance is also a tie-up between CoinPoker and Neon Esports. Elaborating on this, Campbell said, “CoinPoker is an attractive proposition which makes poker accessible, transparent and decentralized and it is exciting that it allows you to play with BTC, ETH, or CHP. CoinPoker is not fully decentralized, only the RNG is. Players can impact the shuffle and verify it’s all fair. I’m also excited about the marketing crossover opportunities between CoinPoker.com and Neon Esports.”
But business apart, Campbell has his poker fundamentals firmly in place. Last year was particularly phenomenal for the Melbourne resident, who won two bracelets in mixed events at the 2019 World Series of Poker (WSOP). Campbell first took down Event #33 $1,500 Limit 2-7 Lowball Triple Draw for $144,027. Just about two weeks later, he took down his second bracelet in Event #67 $10,000 Seven Card Stud Hi-Lo 8 or Better for $385,763.
That, and 11 more scores at the WSOP and later at the WSOPE, saw Campbell topping the fiercely contested WSOP POY Leaderboard with 3,961 points!
Fellow Team Pro Tony G called Campbell’s appointment well deserved. “I always say you get what you deserve and this is what happened with Rob. If you win the WSOP Player of the Year you should get a sponsorship deal and it is brilliant to have him on board. CoinPoker is a revolutionary platform and we trust Rob’s expertise will help us to continue delivering new developments for our community.”
Campbell has continued his excellent run this year as well having won the Australian Poker Tour (APT) A$1,100 8-Mix Andrews Airport Parking 8-Game Mix on February 1.